What are Backlinks in SEO? & What are the Benefits of Backlinks?

I am sure that all of us have heard the term “backlink” in SEO quite several times by now.

Well, do you know what it means?

Coz many of us and the beginners on the first hand ignore the power of building backlinks which could increase traffic to our blog.

Who wants to bear the loss? No one!

So, let’s start with the very first question,

Table of Contents

What is a Backlink?

A backlink is a link that is referred from another website to your website.

Supposedly, I write about a certain topic here and then include a link to some other website in my content, I am creating a backlink for that particular website.

Backlinks are also –

known as referring domains
and commonly called hyperlinks, incoming links, or inbound links.

Apart from gaining visibility to a larger audience, backlinking is considered one of the strongest nodes in a website’s backbone.

More the number of backlinks means you will attract more traffic, affiliate clients, and money for your website.

Benefits of Having Backlinks!

Well, there are several factors to which backlinks contribute majorly from improving organic search engine rankings to bringing in more referral traffic to a website.

Well, let’s explore the advantages of backlinks in SEO more deeply –

1. Increased Credibility or Website Trust –

Increasing website trust or credibility is important for everyone as it helps you –

build a stronger connection with people,
increase readership,
PageRank,
faster indexing,
higher opt-ins,
referral traffic and sales.

Well, if you have been in the blogging or online business industry then you might have heard about – How a better Domain Authority and Page Authority of a website is ranked higher than other websites.

PA/DA are authority determining factors that check the number of backlinks on your website, guest posts, SEO optimization, views, and traffic, literally everything! They even consider how old your website is.

Therefore, higher the PA/DA of your website is more will be its value. Which shows how credible your website is! I have personally seen people selling websites with high DA in good amounts.

Read – How to check backlinks of a website? Free Backlink Checker Tools

A good website credibility score increases with good posts and referrals. This is where Backlinks comes into action! As it gives you credit for your good words and knowledge of something.

Imagine that you have written the best content in the world and you want every single person to read it.

What do you do now?

You get other people to share your article.

What kind of people?

Bloggers! People who have immense traffic and can get you backlinks.

More the number of backlinks more will be the chances of your content going viral more the trust ratio.

2. Better Google Crawling

Google spiders are intelligent and smart, they know their work and crawl all day and night long while you sleep on your mushy bed.

Read – How Does Your Website Pages Get Ranked in Google Search?

Google spiders are just automated bots, they don’t know that you have written masterpiece content or you are an amazing blogger or your business products rock!

It is you who should be able to direct these little spiders to every corner of your website.

How do backlinks help to get better Google crawling?

Well, Backlinks create a map for the spiders. These spiders can follow it like Google Maps and come along to read your content.

Considering that they are now on your amazing article, you must have linked some more articles within that one blog.

This will create multiple pathways for the spiders and each of your linked blog posts will get recognized.

3. Gaining Traffic

Let us calculate how many views you get per user on average in a single day, given that you are a new blogger or are in a blog crisis.

Suppose – that 100 people visit your blog daily, and you generate around 500 views in a day taking an average of 5 views per person. Now take the example of some other blog that is well established for the past 8 years with a traffic of over 5 million users every month.

You can reach those 5 million people through a backlink published on that blog. This is exactly how your content will get more exposure and views.

Importance of Backlinks for Search Engine Optimization (SEO)

Backlinking plays a crucial role in the SEO Optimization of a website!

Search Engine Optimization is done to render your website to various search engines and get it to the right audience.

Search engines like Google and Bing have their bots (crawlers) who crawl up your website. You need to specify how you want the crawling to happen by writing amazing posts that are in line with SEO.

Points to Remember for Getting your Website better Crawled by Search Engines!

1. Use Target Keyword

Use your target keywords well enough, do not try to go for keyword stuffing else your website might lose its credibility and Google might throw it somewhere on the 10th-20th page.

2. Use LSI Keywords

Use Latent Semantic Keywords (LSI) instead to boost search engine (SERPs) rankings.

3. Follow the Word Length

Follow the word length of your blog post to be more than 800 words or more.

4. Use Proper On-page Optimization

Write proper meta tags, post descriptions, ALT image tags, and proper image optimization.

5. Internal Linking & Backlinks

Internal linking and backlinking should be done properly – for better user engagement.

By now I am sure you might have known – How backlinking can get tons of traffic to your website.

Google wants the best for its readers, it doesn’t care about how old your website is or how many posts you exactly have! Google judges you by your content 77% of the time.

Final Words!

Well, there are many advantages of backlinking if you keep a count of them but the aforementioned are the ones that majorly impact your website.

Make sure you have a good network with fellow bloggers, without connections and good work, blogging isn’t going to be an easy road.

Connect with other bloggers submit a guest post and increase your brand visibility on the internet.

Backlinks show a direct result on your website, you can observe changes in your Google Analytics console as soon as 5 other bloggers backlink to your website.

Speaking of which you are free to submit a guest post on TheMaverickSpirit. 🙂