10 Best & Free Landing Page Builders To Boost Conversions [2020]

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Building beautiful landing pages is generally counted as one of the major reasons to attract visitors’ attention.

Well, technically I would say, that landing page is one web page that a visitor can literally ‘land on’.

Putting your visitors or customers to act upon your services and products is a difficult task! But to do this job easy, website landing pages are created with CTA or Call to action feature.

Of course, if your implemented content on the landing page succeeds in guiding your visitors to your intended conversion goal, then your landing page has done its job quite well.

And for that purpose, the use of best landing page builders WordPress is immensely important.

So, let’s dive into the details of some of the popular landing page creation tools to make one-page websites.

Note – Don’t forget to checkout the table at last!


1. Lander – Free Landing Page Creator Tool

lander-app-free-landing-page-creator-tool

Lander is one of the top landing page builder tools specifically made to work towards the goal of converting more and more visitors into your paying clients. 

Build pages for your PPC campaigns, Social Media, Email Marketing, A/B test them, and more in a quick and simple way through lander.

This landing page creator gives you 100+ responsive landing page templates for events, eBooks, lead capture, products & services and much more.

Powerful features to create a highly convertible landing page –

  • FREE Templates optimized for conversions and SEO
  • Dynamic text replacement with your PPC ad’s keyword
  • Integrate your landing page with Facebook and go viral
  • Welcome email for subscribers
  • Confirmation & Thank you pages 
  • Paypal integration for easy and user-friendly payment processing.
  • Free Google fonts
  • Add Social share buttons
  • Email marketing service integrations 
  • Google Maps for easy navigation
  • Conversion tracking & Google Analytics integration

Pricing –

There are two landing page builder pricing plans. 

  • $16/month Basic plan for up to 5K visitors a month [Save 66% on Annual billing]
  • and $83/month Professional plan for up to 25K visitors a month. [Save 15% on Annual billing]

Lander Free Trial – 

You can try both the plans for FREE as Lander offers a 14-day free trial with no credit card required. 


2. Ucraft – Free Website Builder & Landing Page Creator

ucraft-wordpress-free-landing-page-builder

Ucraft is yet another amazing option for building gorgeous landing pages. With this landing page service, you can easily create responsive websites. 

Ucraft also provides free, fast and reliable hosting on Google cloud and designer tools services to ease the website workflow.

A popular and well-known drag and drop website builder which provides affordable pricing plans for every small to medium-sized business. 

Features for Professional Marketers –

  • Showcase your art in a beautiful portfolio section
  • E-Commerce support feature – Multiple Payment & Shipping methods
  • Free website hosting, SSL, and domain
  • 80+ Pre-designed mobile responsive landing page templates
  • 2M+ high-quality vector icons to suit your needs
  • Integrations of SEO, Marketing and designing tools
  • Multilingual support
  • Team management based on permissions
  • Built-in SEO app
  • Customized forms that generate leads

Pricing –

Ucraft FREE Trial allows you to –

  • connect your domain,
  • SSL security,
  • unlimited bandwidth,
  • Ucraft branding,
  • 15 pages with password protection ability,
  • adjust visibility settings,
  • integrate Google Analytics and 24/7 customer support. 

In addition to this, there are 3 pricing plans with 14 days of free trial and no credit card requirement. 

The Unlimited plan will cost you $69/month, which has all the basic and advanced features + eCommerce and data management.


3. Instapage – Advanced Landing Page Platform

intsapage-best-landing-pages-for-wordpress-website

Instapage is a good option for experienced website makers as this landing page builder is very versatile in its functionality. 

Build high converting and personalized landing pages with Instapage and turn your ads click into conversions.

It can simply replicate the design of another website that you like and turn it into an all-new usable template according to your requirements.

Features –

  • On page team collaboration
  • AMP & Thor Render Engine – for loading landing pages at blazing fast speed
  • Real-time collaboration
  • 500+ customizable landing page templates
  • Heatmap – to analyze visitor behaviour 
  • Conversion analytics dashboard
  • Salesforce, Marketo, and HubSpot Integration
  • SSL encryption supported

Pricing –

There are two pricing plans – Business and Enterprise.

You can have a 14-day trial of the Business plan that costs $149/month when billed annually [save 25%]

Whereas, Enterprise plan comes with 12 exclusive benefits + Powerful features of Instapage + Integrations + a dedicated customer success manager. 


4. Leadpages – High-Converting Website & Landing Page Software

leadpages-cheapest-landing-page-maker-tool

Giving you options to choose from more than 350 templates, Leadpages is an unbeatable drag and drop landing page builder available in the market. 

Turn your website into a lead generation tool with Leadpages. 

Create your online presence by building code-free websites & landing pages, collect qualified leads, and grow your business by integrating online payment apps, email marketing services and CRMs. 

Features –

  • Know your landing page performance before hitting publish with the help of Built-in Conversion Guidance feature. Suggestion and tips are shared by this technology to build powerful and converting pages.
  • Unlimited lead collection & traffic support, unlike other landing page builders who charge. 
  • Unlimited page publishing with zero error messages displayed based on bandwidth or publishing limits.
  • Unbeatable page load speed 
  • Create Opt-in pages, Thank you, Confirmation, Sales & Checkout pages
  • Add Countdown timer, Video player, Calendar for scheduling, Reservation form. 

Give power to your landing pages by integrating it with 3rd party services and apps like – 

  • Analytics – Google Analytics, Hotjar etc.
  • Digital Advertising – Bing Ads, Facebook Ads, Instagram Ads, Google Ads, Taboola
  • eCommerce – Shopify, SendOwl
  • Email Marketing Tools – Aweber, Constant Contact, ConvertKit, GetResponse, Gmail, Sendinblue etc.
  • Live Chat – Chat.io, LiveChat, ManyChat
  • Payment – PayPal, Stripe, GumRoad
  • Other integrations include – Scheduling, Social Media, CRM, Video, Webinar, Website and Marketing Automation 

Pricing –

There are three pricing plans you can pick one based on your needs. 

Well, on annual billing you get 39% OFF and a FREE domain. 

Choosing this, you get the Standard plan for $25/month (billed annually), Pro plan for $48/month (billed annually) and Advanced plan for $199/month (billed annually). 

You can have a 14 day trial of any plan to see if it fits your business needs.


5. Elementor – Free WordPress Page Builder Tool

elementor-best-landing-page-software

Elementor a free WordPress landing page builder tool contains the modern sleek look that will help you create a winning landing page. 

A popular landing page creator that is preferred by every professional, freelancer, and digital agencies.

Elementor delivers high-end page designs with advanced capabilities, least seen on WordPress. It also provides mockups, app reviews, and benefits sections.

Features –

  • Reach high-end designs, without coding
  • Dozens of widgets available to create forms, ratings, countdown timer, testimonial carousel, search, portfolio, login, table of content, buttons, stylish divs etc,
  • Offers more than 300+ beautifully crafted templates
  • It is multilingual and offers full support for both LTR and RTL languages
  • Type straight on screen, using the inline editing feature
  • 100% responsive & cross-browser supportive
  • Popup builder – build advanced targeting popups
  • WooCommerce builder – design product pages and add details like – product price, add to cart button, title and description, rating, showcase and much more.
  • Add background – videos, overlays, images, slideshow
  • Add Motion effects on – Scrolling & Mouse movements
  • Integrations – Email marketing platforms, Hubspot, Zapier, Discord, Slack etc.
  • Embed Facebook features like – page, button, comments, posts and videos.

Pricing –

Elementor provides 3 pricing plans that come with 30-day money-back guarantee valid on new purchases only. 

For a single site license, Personal plan costs $49/yr whereas, the Expert plan is best for digital agencies and freelancer which cost $199/yr for 1000 sites. 

You can use the Elementor page builder for FREE where you only get the drag and drop editor and 30 basic widgets.


6. ConvertKit – Free Landing Page Builder Tool

convertkit-free-landing-page-creator

ConvertKit is the ultimate email marketing platform for your business. This email service provides eye-catching free landing page templates that are ready to launch and grow your email list.

No coding is required to design beautiful and mobile responsive landing pages. For developers, custom CSS is available to integrate extra functionalities. Unsplash integration gives you access to 10k+ images. 

Integrate GDPR compliant forms in your landing page to gather customer data, and automate email campaigns to nurture your leads.

Create a Lead Magnet page, Coming Soon templates to collect valid audience’s email addresses, a Profile Page to keep your audience engaged with the latest trends, Course Sign Up page to increase more conversions. 

Pricing – 

ConvertKit Free plan allows you to build – 

  • Unlimited landing pages
  • 30+ premium landing page templates 
  • Unlimited traffic 
  • Mobile responsive designs 
  • Unsplash integration 
  • Creator community

The Paid plan starts at $25/month billed yearly where you get everything included in free plan plus – 

  • Reporting 
  • Integrations
  • Premium support
  • And much more.

You can try all the paid plan features FREE for 14 days.


7. SendinBlue – All In One Marketing Platform 

sendinblue-easy-landing-page-builder

SendinBlue is all in one marketing platform which provides – 

  • Email Marketing 
  • SMS Marketing
  • Chatbox
  • CRM
  • Marketing Automation
  • Transactional Email
  • Sign up Forms
  • Landing Pages
  • Facebook Ads
  • Retargeting

Convert visitors into customers by building amazing landing pages from drag and drop landing page builder. Choose from dozens of pre-made templates or built from scratch. 

Add CTAs and actionable form fields based on the goals of your business. Collect leads and transfer them to your SendinBlue account to send email campaigns or SMS or chat with them to aware them about your services. 

Pricing – 

SendinBlue provides landing page feature on its Premium and Enterprise plans. 

The Premium plan costs $59.40/month on annual billing which allows you to – 

  • send 120,000 emails/month 
  • and create five landing pages where your audience can land from email and ad campaigns. 

8. GetResponse – Custom Landing Page Creator 

getresponse-online-page-builder-for-wordpress

GetResponse is a well known and trusted email marketing and autoresponder software. 

When it comes to creating highly convertible landing pages! GetResponse landing page creator tool allows you to design unlimited pages, perform a split test, add popup forms, countdown timer, integrate eCommerce apps and payment systems.  

The tool has in-built 180+ landing page templates along with 5k+ stock photos from Shutterstock and engaging GIFs from Giphy. You also get a free, unlimited and SSL certified custom domain to share your pages with the audience. 

Pricing – 

All four pricing plans of GetResponse comes with landing page creator. Unlimited pages & visitors, split tests, visual page editor and custom domain.

You can try any plan for 30 days with no credit details required. 

The Basic plan starts with $15/month for 1000 email list. When you bill annually, you get 18% OFF, and when billed for 24 months, you get 30% OFF.


9. Wishpond – Create Landing Pages, Contests & Promotions

wishpond-best-landing-page-app

Wishpond marketing automation tool allows you to customize your landing pages which are fully responsive & cross-browser supportive.

More than 100+ mobile responsive templates are available for quick edits and go live in no time to maximize your leads and sales for your business.

Publish your landing pages on your website, mobile, blog, Wishpond subdomain, WordPress or Facebook and get personalized updates of new leads collected via page. 

Power up your pages with 300+ integrations like – MailChimp, Aweber, Shopify, Slack, Active Campaign, and much more. 

Pricing – 

Wishpond pricing covers three plans for you. Get a FREE trial of any plan for 14-days. 

The Staring Out plan starts with $49/month billed yearly and gives you unlimited landing pages, social contests, popups. Along with email drip campaigns, marketing automation, unlimited user accounts and maximum 1,000 leads.


10. Benchmarkemail – Best Drag & Drop Landing Page Builder

benchmark-email-best-drag-and-drop-landing-page-builder

Benchmarkemail is yet another best and free email marketing solution that provides you landing page feature to engage leads, nurture subscribers, send beautiful, responsive emails and track results. 

Design your branded landing pages with easy to use drag and drop landing page builder or customize free templates provided by the tool according to your needs.

Publish your landing page under your subdomain name and embed Benchmark forms to send automatic email marketing campaigns to your collected leads. 

Track your landing pages performance like page engagement and new subscribers count.

Pricing – 

Though Benchmarkemail provides you with a free plan. But the landing page feature is available only in its Pro & Enterprise plans. 

The Pro plan costs you $11.99/month billed annually up to 100K contacts. Well, you can check your pricing according to the number of subscribers you have.

There are some paid add-ons that you can opt for like – list verification, image hosting, dedicated IP, and inbox checkers.


11. Ontraport – Automation Software For Entrepreneurs, Solopreneurs & Small Businesses

ontraport-best-website-builder-for-landing-pages

Apart from providing landing pages, Ontraport covers various automation software best for entrepreneurs and small businesses.

You get all necessary marketing tools under one roof like – CRM, Email marketing, Ecommerce, Marketing Analytics & Automation, SMS text, Landing pages, Forms and Membership sites. An award-winning support team that has your back if ever you get stuck. 

Design eye-catching and convertible landing pages using drag and drop editor or make use of pre-made templates, icons, buttons, heading, and built-in forms. 

With the help of CRM, integrations show personalized landing pages to different visitors based on their activity. Track visitors and conversions to know how well your pages are performing. 

Pricing –

There are four different Ontraport pricing plans based on the number of contact list you have. 

The basic plan starts from $79/month for 1k contacts. 

You can start your free trial of 14 days and later shift to a paid plan. No credit card required.


12. Unbounce – Best Landing Page & Conversion Platform‎ For Marketers

unbounce-cheap-landing-page-software

Unbounce is a dedicated and most preferred landing page builder and conversion platform for marketers, SaaS businesses, Ecommerce stores, agencies and custom purposes. 

Convert and grow your business with Unbounce’s landing pages, website popups, and sticky bars. Eliminate developers need and create pixel-perfect professional pages. 

More than 100+ ready to use templates are available that work well with WordPress. 

Unlike other landing page creation tools, Unbounce provides AI-powered optimization known as Smart Traffic that optimizes your landing page after getting a few hits from visitors to the best variant. 

Pricing –

Unbounce has three pricing plans where you can get a 14 day free trial on two plans, ie. Essential $74/month and Premium $149/month when billed annually.

You get a 20% discount on your first 3 paid months on monthly billing. Whereas, you get 25% off your bill for the year on an annual subscription.


13. Moosend – Create Ultra Fast & Beautiful Landing Pages

moosend-free-landing-page-editor

Sell your eBook, grab leads for your product by launching GDPR compliant, ultra-fast and beautiful landing pages designed by Moosend email marketing software and marketing automation platform.

Eliminate web designer expenses by designing your pages with easy to use drag and drop editor. Pick or customize from pre-designed and stylish landing page templates. 

Moosend’s CDN makes sure your pages load fast and your visitor won’t abandon your website due to slow loading pages. 

Tweak your page elements to make your one-page website look perfect when viewed on mobile devices.

Add countdown timers to create urgency among your page visitors. Use Anti-bot protection to prevent spam submissions, add Facebook & Google Analytics Pixel tracking, add built-in forms, free SSL certificate included and much more.

Host your Moosend landing pages on your WordPress website using a simple plugin integration. 

Pricing – 

The free plan of Moosend doesn’t provide the landing page add-on.

The Pro plan ($8/month on annual billing) & Custom plan (get a custom quote) provide you landing pages feature. 


14. Aweber – Build High Converting Landing Pages for FREE

aweber-free-online-landing-page-generator-tool

Create a converting landing page using a free landing page software provided by Aweber.

Quickly create awesome looking landing pages that will grow your audience while making your business look great. 

Pick a pre-designed landing page template and customize it. Grab the URL of your page and seamlessly integrate with your broadcast and campaign. 

You get integrated signup forms, access to the Aweber media library, add video, backgrounds and text. 

Pricing – 

Try AWeber free for 30 days. 

Apart from this, there are five different plans based on your subscriber list. The very first paid plan starts from $19/month up to 500 subscribers.

Well, for all the plans, you do save 14% on Quarterly billing and 14.9% on annual invoice. 


15. ActiveTrail – Professional Landing Page Creator Platform

activetrail-professional-one-page-website-builder-tool

ActiveTrail provides super easy and friendly drag & drop landing page creator. 

Convert your traffic from ad campaigns to your landing page to drive more engagement and conversions. 

Use your own domain to host your pages. Add signup forms, payment and Facebook integrations, along with image editor and Google Analytics.

  • Get High conversion rates with 100+ customizable templates
  • Large internal stock image library
  • Ease of process to publish through domains
  • A/B testing features
  • Can be easily incorporated with different platforms

Pricing –

Free trial of 30 days with no credit card needed.

There are three paid plans of ActiveTrail where the Basic plans start from $8/month paid yearly. 


16. OptimizePress – Conversion-Optimized Landing Page Builder

optimizepress-wordpress-page-builder-service

If you’re focussing on building the one-page website on WordPress, OptimizePress is a great choice for you. 

This landing page builder allows you to build unlimited pages and collect unlimited leads, sales and traffic on your website. 

Build high conversion-optimized sales, membership, registration, webinar landing pages with the help of a live visual editor, Unsplash stock images, and 100+ free gorgeous templates. 

A best sales page builder for WordPress marketers, coaches, and creators to grow a business faster. Use funnels to get more conversions. 

OptimizeCheckouts plugin integration for easy products and services checkouts. This tool connects with Stripe for easy payment collection.

Pricing –

OptimizePress offers three pricing plans based on the number of websites. 

The Essential or the very first paid plan starts at $99/year for single site usage. 

Whereas, the Business plan will costs you $149/year for 5 personal sites and comes with OptimizeUrgency and OnePage Membership Course. 

The Suite plan cost $199/year for 20 personal sites and comes with OptimizeFunnels, OpitmizeLeads, & OptimizeCheackouts add-on.

All the plans come with a 100% risk-free money-back guarantee within 30-days.

17. PageWiz – Free Landing Page Generator Tool For Marketer

pagewiz-free-landing-page-generator-tool-for-marketers

Pagewiz is the most flexible landing page software that designs robust and pixel-perfect pages. 

Start making high converting landing pages with Pagewiz drag and drop interface. 100+ free templates for business & personal consultant, life coaches, online trainers, webinars, eBook sellers, holidays, real estate, travel, medical, beauty, non-profit, etc.

Wide range of opt-ins is available to choose from! Make easy for your page visitor to sign up for your services. 

No external hosting service required + SSL is assigned to all your pages + CDN support to load your pages faster. 

Integrate your pages with popular CRMs and email marketing services to collect, maintain and nurture your leads. 

Pricing –

Start your 30-day free trial with no credit card needed + avail free support.

Pagewiz offers four paid plans based on the number of domains. The Basic plan starts at $25 for 2 custom domains. Check out the rest of the plans and pick the best for your business needs.

On annual billing, you get to save 15%. 


18. Thrive Architect – Best WordPress Landing Page Builder

thrive-architect-best-free-landing-page-builders

With Thrive Architect, you are free to build conversion-optimized web pages or landing pages using the WordPress visual editor.

350+ free templates available along with dozens of prebuild conversion elements like buttons, countdown timer, forms, testimonial section etc. 

Add stylish elements to your pages like social share icons, blog post, column layouts, divs, text & image combinations, font customization, hover effects, dynamic animations, and opt-in forms. 

Pricing –

100% money-back guarantee within 30 days. 

A Single license will cost you $67, 5 License Pack will cost you $97 and Thrive Membership will cost you $19/month on annual billing. 


Final Note – What is the Best Free Landing Page Builder?

After having a look at the above-mentioned list of landing page builders, I hope they might serve your purpose just in time.

I am listing out the best landing page builders which you can try out for FREE!

Landing Page BuilderFree Trial
Lander – Free Landing Page Creator Tool14-Day Free Trial
Ucraft – Free Website Builder & Landing Page Creator14-Day Free Trial
Instapage – Advanced Landing Page Platform14-Day Free Trial of Business Plan
Leadpages – High-Converting Website & Landing Page Software14-Day Free Trial
Elementor – Free WordPress Page Builder ToolForever Free With Limited Features
ConvertKit – Free Landing Page Builder ToolForever Free With Limited Features
GetResponse – Custom Landing Page CreatorTry Any Plan for 30-Days
Wishpond – Create Landing Pages, Contests & Promotions14-Day Free Trial
Ontraport – Automation Software For Entrepreneurs, Solopreneurs & Small Businesses14-Day Free Trial
Unbounce – Best Landing Page & Conversion Platform‎ For Marketers14-Day Free Trial
Aweber – Create Ultra Fast & Beautiful Landing Pages30-Days Free Trial
ActiveTrail – Professional Landing Page Creator Tool30-Days Free Trial
OptimizePress – Conversion-Optimized Landing Page Builder30-Days Free Trial
PageWiz – Free Landing Page Generator Tool For Marketer30-Days Free Trial
Thrive Architect – Best WordPress Landing Page Builder30-Days Free Trial

Try out the Free trial of services and choose the service and the plan that fits your current business needs and future goals.

If you think I might have missed something here, let me know in the comment section below.

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