5+ Best Brevo (formerly Sendinblue) Features for Email Marketing

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Do you need help in choosing the best email marketing platform for your online business?

You can take your email marketing campaigns to the next level by choosing a perfect platform that offers powerful features with minimum effort.

If you search for an email marketing tool, there will be free, freemium, and premium options.

Which one to choose?

I would refer to Brevo (formerly known as Sendinblue) a perfect email marketing service for individuals and small to large businesses.

Wondering how?

In this article, I will show you the 5+ best Brevo features for email marketing that will make you look like a pro – even if you’re just starting.

But before going further, let’s take a quick look at Brevo and how it can help you.


Brevo: An Introduction

Brevo is one of the popular marketing platforms in the market. The tool can help you with email, SMS, chat, and WhatsApp marketing without any hassle.

The platform has an elegant user interface, so creating campaigns and setting up automation would be a cakewalk for you.

Easily create, send, and analyze your email marketing campaigns by Brevo. Gives a High delivery rate where emails reach the inbox.

Brevo is a freemium tool meaning there’s a free plan where you can send 9k emails for free and add unlimited contacts to your subscriber list.

The premium subscriptions start at $25/month.

As your business grows, you can scale your subscription accordingly. It is one of the best things about having a Brevo subscription.


5+ Best Brevo Email Marketing Features You Should Know

This section will cover all the best six features of Brevo you should know. In a nutshell, they are:

  • Growing Email List at No Additional Cost
  • Drag and Drop Editor
  • Transactional Emails
  • Email Segmentation
  • Detailed Reports
  • Integrations With 3rd Party Apps

Let’s take a closer look at each feature.

1 – Grow Email List at No Additional Cost

Most email marketing services charge you based on the subscriber count you have. For example, if you are a beginner with only 300 email subscribers, you only need to spend a few bucks on the platform.

On the other hand, when you start growing your email subscriber count, you should pay more for the email marketing tool.

Brevo has a different approach.

They will never count how many subscribers you have. They will charge for only the features you are getting. This way, you can grow your email list without worrying about the additional cost.

When you need to get more unique features, upgrade the subscription plan and you can access them. You do not need to spend a single penny for the additional subscribers you get.

This is one of the best things Brevo is offering which will help bloggers and brands grow their businesses without spending much on email marketing.


2 – Drag and Drop Editor

The Brevo drag-and-drop editor will come in handy in all situations. With it, you can create newsletter campaigns without touching a single line of code.

  • The left side of the builder will show you every element you can include in the newsletter.
  • The right side will display a preview of the form.

You can pick up the element to add to the newsletter and drop it inside the live preview wizard. That’s it!

This is how you can create new newsletters. The other advantage of this method is you can always see how the newsletter campaign will look.

Since the tool will generate responsive email newsletter campaigns, they will fit perfectly on both desktops and mobile phones.

BONUS – You get free email templates.


3 – Transactional Emails

If you run an online store or something similar, you know the importance of transactional emails. Using a reliable email marketing service for handling transactional emails is mandatory.

In our experience, we found that Brevo provides a reliable solution for transactional emails. Their API ensures all the emails will be delivered almost instantly. So, no emails will be lost in the dust.

With the personalization tools, you can mention the customer’s name, products, and pricing, which will help you improve the user experience.

You can integrate the platform with PHP, Python, or even Node. This ensures maximum compatibility, and you can use the tool as you want.


4 – Email Segmentation

With the email segmentation feature, you can list your subscribers based on gender, locality, age group, etc. When sending a targeted newsletter, email segmentation would come in handy.

For example, let’s say you are promoting an offer only available for customers from Canada. In this case, promoting the offer to the entire email list is unnecessary.

With segmentation, you can filter customers from Canada and send the offer to them. This will help you optimize your email marketing efforts.


5 – Detailed Reports

Checking how your email newsletter campaigns did is very crucial.

With Brevo email marketing tool, you can track open rates, link clicks, dedicated email campaigns, unsubscribers, total recipients, delivered emails, domain metrics, and devices your subscribers use.

These data will help you optimize your newsletter campaigns. For example, if your open rates are low, you can try tweaking the subject line, making it a little personal.

This way, you can boost your open rates. You can analyze each report and optimize your newsletter campaigns accordingly.

Also, you can make better decisions by checking the heatmaps and link clicks. This will help you optimize the positions of your CTA buttons or banners.

Overall, you can use the reporting feature offered by Brevo to get better results and optimize the email campaigns.


6 – Integrations With 3rd Party Apps

Adding integrations will make your newsletter or campaigns more powerful. Thankfully, Brevo offers integration with multiple third-party tools and services.

Some of the tools you can use as integrations are:

And so on.

In a nutshell, Brevo can be integrated with most email marketing platforms, payment processors, CRMs, lead generation tools, CMS, automation platforms, and so on.

On top of that, to integrate the platform with these tools, you do not need to use any coding method.

Apart from their in-house integrations, you can also use their API keys to integrate Brevo with your website. This will give you more flexibility and complete control over the integration.


Final Thoughts – Brevo (Best Email Marketing Platform to Grow Your Business)

If you are running an online business and not paying enough attention to email marketing, you are doing everything wrong. 

You should start investing in email marketing for returned visitors and to improve your overall business.

There are many platforms in the market if you search for an email marketing tool. 

Brevo could be your perfect fit if you need a feature-rich yet affordable email marketing tool for managing your email campaigns without hassle.

As you can see in this article, the platform has many features to help you grow your business.

From the list, which feature is your favorite? Let me know in the comments!

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