What Is Domain Authority (DA)? – A Complete Guide For Beginners!

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Domain Authority is not a new term to many of us in the world of SEO, but there are many newbies who heard this term for the first time and try to figure out its importance.

In my early days, I too struggled to know the importance of Domain Authority and how it impacts Google ranking!

Well, to help all newbie bloggers I am releasing this detailed guide which includes all basic and advanced questions like – What is domain authority in SEO? What is the domain authority of a website? Tools to check the domain authority of your website and other websites and many more.


Bookmark this post as I will update it with time to add more information about how well you can handle Domain Authority (DA).

Now let’s start this guide with a very basic question –

 What is Domain Authority or DA?

Domain Authority is a search engine ranking score that determines how well your website ranks on Search Engine Result Pages (SERPs).

DA is developed by Moz! Many bloggers think that it has been introduced by Google but no Moz takes ownership of it.

We all know there are multiple ranking factors in Google’s algorithm which are not entirely revealed to us! But certain factors are disclosed by Google and one such is Domain Authority which affects the ranking of your website!

Now that you know what is Domain Authority, let’s move to the next question-

How is Domain Authority Score Calculated?

A single Domain authority score is calculated by evaluating –

How is Domain Authority Score is calculated

Using this score you can calculate your website strength and compare other websites’ ranking strengths over time too!

How can you view a Website’s DA? Or What are Domain Authority Checker Tools?

There are many Domain Authority checker tools available ranging from Chrome browser extensions to free SEO toolbars and online marketing websites & platforms.

You can view a website’s DA using –

  • MozBar (a free Chrome extension)
  • Open Site Explorer (a backlink analysis tool)
  • SERP Analysis section of Keyword Explorer
  • Checkmoz – a free MozRank online checker tool to check bulk DA, PA, and Moz Trust.
  • Authority metrics are also incorporated into all Moz Pro campaigns
  • Mozscape API

and dozens of other SEO tools across the web.

What is a Good Domain Authority Score?

Domain Authority ranges from 1 to 100. So higher ranges have better page ranking availability scope!

As DA measures the ranking strength of entire domains or subdomains, it gives an estimate of how competitive a given website is in Google Search results.

Domain Authority score is easy to grow from 10 to 30 as compared to grow it from 60 to 100.

New websites have a Domain Authority of one, small business websites with fewer inbound links have low DA scores, and websites with high-quality external links have more DA scores.

You would also like to read 186+ High DA Sites Where You Can Create Free Backlinks.

Why is Domain Authority (DA) important?

Domain Authority is important as it helps to measure the strength of your website in search engine rankings.

Whether people will locate your website on Google or not!!

Moz’s Domain Authority is now set as one of the SEO measurement metrics to check the quality of your website which is more often needed by advertisers.

You can improve your overall SEO to influence the Domain Authority metric and focus on building links to and from well-linked or high-profile websites.


I am sure you might have got the basics of Domain Authority and its significance in the SEO world. Next, I would be sharing how well you can improve your DA score.

Meanwhile, share your thoughts on Moz’s Domain Authority (DA) and its importance.

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