Do you have a business website or a personal blog? Well, if your answer is Yes! Then it’s time to start using Google Analytics to measure customer insights.
Thinking of what is Google Analytics and why you have to use it?
Just stick with me, as today I am going to cover step by step guide to add Google Analytics to your website and importance of having it!!
First, let’s quickly recall –
What is Google Analytics?
- It is a widely used free web analytics tool by Google which..
..tracks and provide reports of a website’s traffic.
- Google search analytics helps you to understand..
..your visitors, the effectiveness of your marketing campaigns, sales funnel so that you optimize them well to get high conversions.
All you need to avail the service is Google account!
Let’s dig some more as to why every website owner which has an eCommerce site, lifestyle blog, education website, etc. should use Google Analytics tool!!
21 Benefits/ Reasons of using Google Analytics for your Website –
1. Highly Engaging Posts –
You can locate all your post that brings in a huge amount of traffic to your website.
2. Google PageRank of Each Post –
There is no need to look for external Google PageRank tools! You can now check the page rank for a specific post on a specific keyword in Google within Google Analytics dashboard.
3. Highly Converting Locations –
Track down locations that are bringing a huge audience to your site. Thinking of how this piece of information can help you?
Well, knowing the location can help you to look out people’s interest and let you release out post accordingly. Ultimately you will get more engaged audience!!
4. Do You Need A Mobile Site –
Know whether the number of viewers is high on mobile devices. If Yes, it’s time to make your website mobile responsive!
5. Browser Tracking –
Browser tracking is yet another serious feature to look on!
- Many Countries prefer different browsers to surf and..
..with the help of browser statistics, you can monitor whether your website fits perfectly.
- If your website has issues in displaying on different browsers chances are that..
..you can lose audience or can get high churn or bounce rate!!
Better discover if you need any correction for any browser.
6. Worst Performing Posts –
Make a list of post that is bringing few sessions or have high bounce rate. Analyze the issue and update them accordingly.
7. Google’s PageInsights Tool Suggestions –
Get speed suggestions from Google’s PageInsights tool. This is a fantastic feature which lets you view posts which are affecting your website page load.
The tool provides suggestions to improve it as well as give optimized images and CSS source files to download.
8. AdWords Monitoring –
AdWord tool integration in Google Analytics let you track your ads. Monitor how well your ads are performing and on which keywords set they are getting triggered.
9. Check Users Flow –
You can monitor your visitor’s behavior on your website by visualizing the user’s flow data provided by Google search Analytics.
This data helps you to include relevant internal links on the post where users make a quick exit.
10. Network Referrals –
Network referrals is an important aspect to look at if you are serious about social media marketing!
Know which social profile is sending more users to your blogging website. By keeping an eye on this stats, you could focus more on a particular network rather than pushing yourself to the dead end!!
11. Custom Reports –
Apart, from Google Analytic’s default dashboard you can create a new customized dashboard with various widgets of your choice.
With the help of Google data studio tool, you can add your customized dashboard to quickly check statistics of targeted items at one place rather than going on various tabs to come up with summary!!
A very helpful feature that makes you view the stats in one glance!!
12. UTM Parameters –
Track online marketing campaigns using UTM parameters in Google Analytics.
The tool display data from your visitor’s source which could be a link or a post and campaign through which they landed to your targeted pages.
Track the effectiveness of your campaigns across traffic sources and publishing media.
13. Google Analytics Integration With Google Webmaster Tools –
It is one of the best feature of Google analytics for Digital Marketers, Bloggers and people who are really serious about SEO. You can view search terms, search pages etc.
14. Google Analytics Integration With Survey & Testing Tools –
You can integrate many useful survey and testing tools like Qualaroo, 4Q survey, Google Website Optimizer and Visual Website Optimizer. This will result in an enhancement of your quantitative data.
15. Google Analytics APIs For Reporting & Configuration –
There are multiple APIs available for multiple purposes.
For example, Core Reporting API to product customized reports for dimension and metrics, Management API for viewing and managing accounts, properties, views, filters, uploads, permissions, etc.
16. Google Analytics Is Absolutely FREE –
What can be better than getting a tool with this much range of features for free?
Google Analytics has proven as a trump card not only for digital marketers and bloggers but for the beginners and entrepreneurs who are just starting their business with a low budget.
17. Google Analytics Add-ons –
Many add-ons are available for Google Analytics to improve data quality and productivity.
Some of them are Tag Assistant, Screaming Frog, Ghostery and Google Analytics URL Builder.
18. Real-Time Reporting –
Real-time reporting is a great way to track campaign you are running. It is a pretty handy feature for testing and experiments.
19. Google Analytics Integration With Google Adwords –
You can check insights from your Adwords campaigns in Google Analytics. You can track user movements and can optimize your ads accordingly.
20. Landing Pages & Exit Pages –
You can keep a record of landing pages and exit pages on Google Analytics. You can work and resolve issues on pages with the highest exit percentage.
21. Advance Segments & Annotations –
You can create different types of segments for a better understanding of individual parts of your website and visitor characteristics.
Also, you can add annotations to keep track of things that might impact your business.
For example, offline campaigns, competitor activity etc.
I am and will be adding more details with time!! So bookmark it to stay updated about all amazing things Google Analytics has to offer! 🙂
In addition to this, is there any new thing that you have learned about from Google Analytics? Share your tips and tricks in the comments!