DoFollow and NoFollow Links – What Are and How They Affect SEO?

What are Dofollow and Nofollow links in SEO Pin It

I am sure after reading the heading you might have gave a gesture “Ahh.. I know what are Dofollow and Nofollow links!” Well, being a very common topic of SEO and backlinking everyone is aware of its basics and benefits.

However, for those who don’t know, I am going to cover the basics here and how they can affect SEO.

Keep reading as I will be sharing my tip on – “Using the DoFollow and NoFollow tags at right place from a bloggers point of view!”

Dofollow and Nofollow are the REL attribute of hyperlinks which tells web spiders or crawlers about the relation of a link!

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 What is a DoFollow Link in SEO?

When Google bots crawl a website they look for external links pointing to other websites.

Now, if they found the link is dofollow or there is no “rel = nofollow” attribute then,

  • Search engines follow these hyperlinks.
  • Passes the link juice or SEO juice to or from the target website.
  • Google introduced dofollow links in order to filter search results from spam indexing.
  • By default, every link is a do-follow.
  • Allow search engine to index the website.
  • For ranking purposes, one should have dofollow links from authority websites.
  • You can even manage the links using Robots.txt file.
  • A dofollow backlink from any website passes its SEO strength or PageRank to an outbound link.
  • From Google’s perspective increases the ranking and the credibility of your website.
  • Google counts these links as points to measure the PageRank of a website.

Higher the number of dofollow links are more will be the PageRank. As a result, considered as best quality pages which get delivered to top pages in SERPs.

  • Considered as most powerful links for any websites.

 Summing up – 

If you are getting a dofollow link from high Domain authority (DA) and Page authority (PA) websites then your website would a high chance to rank higher in SERPs.

Similarly, if your website is providing DoFollow links to other sites then, you pass your site’s link juice and page strength to the linked up website.

 What is a NoFollow Link in SEO?

NoFollow link in SEO is a hyperlink that –

  • Contains rel=”nofollow” attribute in the anchor text of a hyperlink.
  • How does Google handle no follow links?

Google does not follow a nofollow link.

  • Google PageRank is not passed.
  • Does not pass SEO juice or link juice.
  • Bing search engine excludes it from ranking calculations.
  • Ask search engine treats all links as dofollow as it is unable to read nofollow tags.
  • Yahoo follows the link but does not pass page strength.
  • Gets no love from Google and therefore, doesn’t get higher in searches.
  • Comments sections of almost all the websites have nofollow link attribute.
  • Even Wikipedia & Pinterest has nofollow in all the outbound links.
  • If a search engine finds a NoFollow backlink it will ignore the link and will not crawl deeper.
  • You won’t get better ranking in SERPs.
  • Are not considered important in SEO as links are not crawled.
  • Even the links are counted as a backlink by Alexa.
  • However, it doesn’t impact on your website traffic.
  • What does the HTML look like?

Example, of a nofollow link – <a href=http://www.wikipedia.com/” rel=”nofollow”>Wikipedia</a>

  • Instructs web spiders and Google bots to ignore the link and not to pass any PR to the linked website.
  • You don’t get any search engine advantage.
  • You can manage Nofollow tags using Robots.txt file.
  • Head over to know more about Google policies to use the links for specific purposes.

Example – <meta name=”robots” content=”nofollow” />

 Where to Use DoFollow and NoFollow Link? What’s the Benefit to do so?

1. From On-Page SEO point of view,

  • If you want to rank your site among top searches then you should prefer getting dofollow links from high-quality websites.
  • As a result, Google and other search engines will follow these links and can help you get ranked in SERPs..

..plus you get quality traffic, a number of backlinks and visibility for your website in return!

2. Secondly,

  • Having Nofollow links from other websites with moderate DA and PA..

..could help you get a good amount of traffic which can be your future leads as well.

  • As Google loves to promote real brands it will treat you more favorably if it examines so many links are linking to your website.

You start to gain authority as well as trust from search engines!

Make sure to checkout my other post featuring – [Tested] Best and Free NoFollow-DoFollow link checker-finder tools!

 My Tip Here – 

  • Have a balanced amount of both! Play safe from Google algorithms point of view.
  • Don’t follow Black Hat SEO techniques! Don’t purchase dofollow links from people who are nowadays offering in many social platforms like Pinterest, Fiverr, Twitter etc.
  • Your website may get blacklisted by Google if it notices any links coming from spamming websites.
  • Keep noindex attribute for pages like contact us, about, privacy, disclaimer etc.
  • Nofollow attribute for affiliate links on your website posts.
  • Use the nofollow link attribute for the websites you are not sure about the quality or page authority.

Conclusion –

Play safe! you can’t ignore both types of links for the sake of one purpose only. If you found this content helpful! Why not share it with your friends? 🙂

Let me know if you have any doubt or if I have missed any point to mentioning. Would love to hear from you!

21 comments on “DoFollow and NoFollow Links – What Are and How They Affect SEO?

  1. After googling this topic, I came upon your post. This is just what I needed; thank you for sharing i’m learning so much since starting my blog .

  2. What a great SEO post for webmasters and bloggers! For sites that use a lot of Amazon links, etc. it’s so important to make sure all of those links are “no follow”. Thanks so much for taking the time to share your knowledge about this important SEO topic.

  3. Thank you for this! I usually always make my links no follow now to be on the safe side. Sometimes I have companies argue with me about it, but I stay firm. I don’t want to get in trouble.

  4. Saving this for future reference. Every so often I need to review the rules because I forget them.

  5. This is a good resource to keep in hand, it’s good to review I know sometimes we get caught up and forget the basics.

  6. Such a great post! It’s one of those things I wish I’d have known when I started blogging, because I didn’t add nofollow to any links. Now I’m having to go back through all of my posts. It’s painful. Bookmarking your site, there are so many great articles I’m excited to read! x

  7. All outbound links from my blog are now nofollow links. I’m cool with it that way and occasionally, I might change one

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