Today, I am going to list out Free tools provided by Google to check whether your website is ready for Google’s Mobile-First index!!
But before that, if you aren’t aware of mobile-first indexing I would like you to have a quick look at my previous post where I have given a brief introduction on – What is Google’s Mobile-First index and how does it impact on your website SEO.
Now, before moving on to –
- How to prepare your website for Google’s mobile-first index?
- or mobile optimization,
..you need to find out what elements of your website are working fine and which of them needs improvements to offer better mobile experience and usability.
- individual pages in your site,
- the status of your entire website,
- and even the mobile and desktop speeds of your website.
Let’s start to explore Mobile SEO tools that will help you optimize your website for Mobile Search –
1. Google’s Mobile Usability Test –
Google’s mobile usability tool identifies posts and pages on your website with usability issues and problems for mobile visitors.
What kind of issues Mobile Usability tool points out?
Well, you might find any of the following errors in the Mobile-usability report –
- Flash usage – Many mobile browsers still don’t support flash rendering.
- Viewport not configured – Absence of meta viewport tag can cause this problem.
- Fixed-width viewport – Some developers set the viewport width fixed, which is clearly not a good practice for responsive designs.
- Content not sized to viewport – Absolute width should not be declared in CSS which enables horizontal scroll to see words and images on a page.
- Small font size – Tool reports this problem when the font size for any page is too small and require mobile visitors to zoom in the page in order to read.
- Touch elements too close – This problem occurs where touch elements like buttons and navigational links are too close or overlaps on each other. This overlapping can cause trouble for mobile users.
Navigate to Google Search Console > Search Traffic > Mobile Usability.
Google will automatically display all the mobile usability errors if your website has any.
2. Google’s Mobile-friendly Test –
Mobile-friendly tool is an easy way to check whether a page on your website is mobile-friendly or not.
You need to follow below steps in order to test your website on Google’s mobile friendly tool –
- Navigate to a Mobile-friendly tool.
- Enter the full URL of the page you want to test in the tool.
- The tool will run the test and provides the result whether your page is mobile friendly or not.
3. Google’s PageSpeed Insights –
Google’s PageSpeed Insights is used by many SEO experts to track and keep reports about –
- the performance of a page on mobile and desktop devices,
- and the suggestions provided by the PageSpeed Insights tool on how the issues can be improved.
It generally gives a score to the page out of 100, both for mobile and desktop.
It points out issues related to –
- Landing Page Redirects
- Enable compression
- Improve server response time
- Leverage browser caching
- Minify resources
- Optimize images
- Optimize CSS Delivery
- Prioritize visible content
You just need to put you the URL of the page you want to test in the tool.
The resultant report provides the score for mobile and desktop along with the suggestions that need improvement.
4. Fetch As Google –
Fetch As Google is a handy tool inside the Google Search Console.
It lets you see how Googlebot crawls and renders your content. It also lets you know if you’ve blocked any resources such as JS, CSS or image files using robots.txt.
You just need to follow the below steps –
- Navigate to Google Search Console > Crawl > Fetch as Google.
- You can crawl the home page or any other page just by adding your URL after “/”.
- You can also choose whether you want Google to crawl the Desktop version or Mobile version of the website.
5. Test Mobile Speed Tool –
Test Mobile Speed tool reports a bit more information than Google PageSpeed Insights about the mobile version of a website.
It lets you calculate the pagespeed along with the visitors you’re losing because of slow page speed and how good the connection is. Moreover, emails you the detailed report on your website.
- Navigate to Test Mobile Speed Tool.
- Enter the URL you would like to test in the tool.
- It will display the test results along with a screenshot of your website’s mobile version.
- You can enter your email address to get the detailed report along with the comprehensive suggestions on optimizing the mobile version of your website.
- From my experience,
I have listed out the all the Mobile SEO tools which are helpful, free, easy to use and learn, and provides the data that will help you make a difference in your mobile SEO.
- Just one thing we all should never forget,
that at the end we are dealing with real people who are using mobile devices and not just the search engine’s crawlers and their algorithms!!
- So when you keep real people in mind,
you will optimize your website perfectly for search engines as well as users as it tends to meet their expectations very well.
What mobile optimization tools do you use? Share it with me in the comments!