Why Lead Source Tracking Is Important and How To Use MonsterInsights To Do It?

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Ever wondered where all the traffic on your website comes from?

Most of the time, businesses or website owners promote their site, however, they forget to monitor their website traffic. 

If they could know which page, social media post, or ad is working effectively, won’t you think it would be easy to plan their next promotion accordingly?

Fortunately, there’s the easiest way where one can track all the lead sources in one place. 


Just sit back, take a cup of coffee, and monitor which campaign, medium, specific page, or form is bringing more visitors to your website. 

By the end of this article, you’ll have all the necessary lead source information handy for your next promotional campaign. 

But before that, you need to know everything about lead source tracking inside out. Let’s dive straight into it. 

Why Is It Important To Track Lead Sources? 

If your Social Media campaign went wonderful and you made a good sale, what would be your next move?

Well, you can answer that if you know your lead information in hand.

Lead Tracking can be beneficial in many ways:

1. Analytics

You can track every page, form, social post, affiliate, and more. This will help you understand the most to least performing sources for your site visitors. 

Analytics can help you understand how many male/female visitors your site has, which country are they from, and what are their areas of interest. 

2. New Ideas

New ideas are not easy to figure out. Coming up with new campaigns, hoping for the best performance isn’t certain.

However, tracking can make it easy for you to come up with new ideas. You can decide the right medium to release new marketing campaigns and boost the outcomes. 

3. User Behaviour and Planning

The source tracking will not only help you understand the user behavior but will also help you decide where to invest. 

For example, if Facebook ads are performing well than any other campaign, you can actively invest in Facebook promotions rather than somewhere else.

You can also decide which product/service/blog is capturing more interest from users and work to improve accordingly. 

4. Partnership / Partner Program

If, your affiliate links are performing well, you can partner up with guest blogging websites. 

These days, content marketing is one of the powerful strategies. By posting guide blogs on guest blogging sites, you can work on building affiliates. 

If you actively track lead sources, tons of opportunities and ideas would knock on your door. Now that you know the importance of tracking, let’s quickly understand what all you can track. 

What Sources to Track and Analyse?

If you own a blogging website and earn from affiliates, here is what you should track:

  • Sign up / Subscription Forms on your website.
  • Affiliate URL tracking from your own site or guest blogging site. 
  • Page Level tracking for your website.
  • Social Media and Email/Newletter tracking for each campaign. 

For E-commerce and Online Store, you can track all of the above and some more:

  • Cart abandonment tracking. 
  • Purchase history of a user.
  • Performance of a particular product and number of times it was purchased.
  • Which page/medium is bringing user to that particular product. 

You might be tracking all these things for your own site or for your client. In both cases, Google Analytics would be your fellow. 

However, managing Google Analytics and setting it up for lead source tracking could be tricky, especially for beginners. 

For this, there are well-optimized and comfortable tools to track leads from Google Analytics. One of the best tools to analyze the leads is Monsterinsights

Monsterinsights makes it all easy by adding an Analytics Dashboard right into your wordpress. Everything under one Dashboard and you won’t have to leave the site at all. 

All you have to do is get Monsterinsights for your site and configure it in three easy steps. 

How to Use Monsterinsights To Track Lead Sources? 

First thing first, you need to have a Google Analytics account.

If you don’t have the account yet, Sign in to Google Analytics and configure your account. 

Recommended Read – How To Add Google Analytics To WordPress? [With & Without Plugin]

You have to fill a few details, including your website and company details(if any). It’ll take a few minutes to setup the account. 

Make sure you select “Create a Universal Analytics property only” to track all the possible leads. 

Once you successfully create the account, it’s time to configure it into Monsterinsights

Step 1: Download and Install

Monsterinsights has three paid plans. Starting from $99.50/year for small businesses to $399.50/year for large agencies. 

There’s even multi-site support in premium plans along with add-ons. Select the plan that suits you the most and get the license key. 


Now, you can either download the plugin from the website and upload it to wordpress, or directly find the add-on into plugins section of wordpress. 

Install and activate the plugin before setting it up. 

Step 2: Configuration

This step might take some time as you need to fill up all the necessary data. 

After activation of the plugin, the tool will ask you to select the type of website you have- Business, Publisher (Blog), or E-commerce

Select the site type and continue. Now you’ll have to add MonsterInsights License key that you received after purchasing the plan. 

The license key will unlock all the necessary features and ask you to log-in with your google account. Make sure to use the same google account that you’ve connected to the Analytics. 

Give the permission by clicking on ‘Allow’ button and continue. The tool will ask you to choose the profile. Select the site that you wish to track, make sure to select all site data. 

Now you’ve connected your site and google analytics with MonsterInsights. The tool will let you enable all the tracking features you might need and recommend Form/page tracking add-ons. 

Select the tracking modes that you wish to have, get the add-ons, Save and continue. 

Step 3: Tracking

It’s all done.

Go to your WordPress dashboard -> Monsterinsights Dashboard, and there, you have an easily accessible Analytics Board. 


You’ll be able to track each and every page, form, external links, monthly/weekly records and much more. You can add goals, plan campaigns and generate more leads, without going through any hassle. 

As simple as that. 

Final Words – How to Track Your Lead Sources in Google Analytics?

When you own a website, lead tracking should by default be in your digital infrastructure. 

Thankfully, tracking has become easier than it was a decade ago. You have plenty of ready-made tools to help you track every little thing. 

All you have to do is, take out a couple of minutes to configure the tool and your dashboard would be your fellow to plan the next promotional campaign. 

See? That isn’t complicated. Now is the time for you to get the tracking started.

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